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The Beatles are Coming!: The Birth of Beatlemania in America Technology for Kids Hitchin' Post shows that thoughThe Beatles Are Coming! covers the Beatles first visit to the United States and the events leading up to the group's arrival on February 7, 1964. It is the most thorough and accurate book ever published on how Beatlemania evolved in America. The book details why Capitol Records turned down the Beatles four times before finally agreeing to release their records. It tells the stories of two small companies, Vee Jay and Swan, who issued the group's